![]() Keep them in your connections so one day you can reconnect when the time's right. Rather than stuffing their business cards in your desk drawer or adding their email addresses to your outdated address book, add these folks to your professional network on LinkedIn when you meet them. Remember that awesome young professional you met at that conference three years ago? Or that friend of a friend who was interested in freelancing for your company? Related: Why You Should Google Yourself to Monitor Your Online Personal Brand 4. or edit your existing one to stand out among the crowd. If your LinkedIn profile is the first thing a prospective employer will see, then maybe it's time to get one. Because of that, it's typically easier to get your LinkedIn page to rank on Google versus your homemade website or online portfolio. Here's another benefit of LinkedIn: Ranking on Google's first page can be difficult, but LinkedIn is a well-known and powerful network - and Google's into it. What pops up on the first page of results? If you've never Google'd yourself, now's the time. Even emailing a new client could result in a Google sweep of your name. It can help rank your name on GoogleĬhances are, if you apply to a job, one of the first things an employer or human resources manager will do is Google your name. When recruiters, employers, co-workers, and managers peruse your profile, they should be able to gain a strong understanding of who you are and what skills you bring to the table. Upload a professional profile picture and write a powerful LinkedIn summary that emphasizes your strengths and showcases your personality. LinkedIn is a simple way to put your name on the professional map. Personal websites are great for this, but they often come with extra costs - and hours and hours of building and finessing. How do you stand out from others in your industry? What makes you marketable? Why should someone pay you six figures? Just like companies build their brands, it's important for you to build your professional brand online. While LinkedIn Premium is free for the first month, it's not absolutely necessary if you don't want to splurge on the $29.99 monthly fee. Send direct messages to recruiters and hiring managers, see how you compare to other applicants via insights, and even gain instant access to salary insights. With LinkedIn's premium account, you can access even more information about job openings. LinkedIn will hide this open invitation from folks at your current company. If you're connected with co-workers and managers, turn on your “I'm interested” button, which will let recruiters and potential employers know you're open to hearing about new opportunities. Even if you're not actively seeking new employment, you can set job alerts based on your career interests to regularly receive email updates and stay in the loop. What are the benefits of LinkedIn? You'll find a number of reasons in this list, but let's start at square one: As a job seeker, you can search its robust job board - and even apply to jobs - through the networking platform. Here are seven important reasons to create a LinkedIn account - or dust off your long-forgotten one. From seeking a new job to maintaining your personal brand, using LinkedIn is an important part of being a full-fledged professional in any industry these days. ![]() ![]() Why? Because it hosts more than 600 million professional profiles, which means nearly an unlimited supply of network connections and job opportunities. You've heard LinkedIn is important, but is it actually? And if so, why? We take a deep dive into the networking platform.ĭid you know that LinkedIn, the professional social networking platform, has actually been around longer than Facebook, Twitter, Snapchat, and Instagram? But it's more relevant now than ever.
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